Business Calculators
Free, real-time business calculators organized by category.
These growth and metrics calculators are retained from our earlier toolkit. For compliance tools, visit Seller Tools.
Marketing Calculators
ROAS Calculator
Calculate Return on Ad Spend to measure how much revenue you generate for every dollar spent on advertising.
ROAS = Revenue ÷ Ad Spend
MarketingCPA Calculator
Calculate Cost Per Acquisition — the average cost to acquire one paying customer from your ad campaigns.
CPA = Ad Spend ÷ Conversions
MarketingCPC Calculator
Calculate Cost Per Click to understand how much you pay on average for each click in your ad campaigns.
CPC = Ad Spend ÷ Clicks
MarketingCPM Calculator
Calculate Cost Per Mille (thousand impressions) to evaluate and compare ad campaign efficiency.
CPM = (Ad Spend ÷ Impressions) × 1,000
MarketingCTR Calculator
Calculate Click-Through Rate to measure how effectively your ads or emails drive users to click.
CTR = (Clicks ÷ Impressions) × 100
MarketingConversion Rate Calculator
Calculate your conversion rate to understand what percentage of visitors complete a desired action.
Conversion Rate = (Conversions ÷ Visitors) × 100
MarketingBreak-Even ROAS Calculator
Find the minimum ROAS needed to cover your costs and break even on your ad spend.
Break-Even ROAS = 1 ÷ Gross Margin
MarketingAd Budget Calculator
Calculate the ad spend required to hit your revenue targets based on your ROAS goals.
Ad Budget = Target Revenue ÷ Target ROAS
SaaS Calculators
CAC Calculator
Calculate Customer Acquisition Cost — the total sales and marketing cost to acquire one new customer.
CAC = Sales & Marketing Cost ÷ New Customers
SaaSLTV Calculator
Calculate Customer Lifetime Value — the total revenue you can expect from a single customer account.
LTV = ARPU × Gross Margin ÷ Churn Rate
SaaSLTV:CAC Ratio Calculator
Calculate the LTV to CAC ratio — a key health indicator showing how efficiently you acquire and retain customers.
LTV:CAC = LTV ÷ CAC
SaaSMRR Calculator
Calculate Monthly Recurring Revenue — the predictable monthly revenue from your subscription customers.
MRR = Customers × ARPA
SaaSARR Calculator
Calculate Annual Recurring Revenue — the annualized value of your subscription contracts.
ARR = MRR × 12
SaaSChurn Rate Calculator
Calculate customer churn rate — the percentage of customers who cancel or stop using your service in a given period.
Churn Rate = (Lost Customers ÷ Starting Customers) × 100
Ecommerce Calculators
Shopify Profit Calculator
Calculate net profit, margin, and break-even ROAS for your Shopify store after fees, shipping, and ad costs.
Net Profit = Revenue − Product Cost − Shipping − Fees − Ad Cost
EcommerceEtsy Fee Calculator
Calculate your Etsy fees, net profit, and margin after listing fees, transaction fees, and payment processing.
Net Profit = Sale Price − Etsy Fees − Item Cost − Shipping Cost
EcommerceAmazon FBA Profit Calculator
Calculate Amazon FBA net profit, margin, and ROI after referral fees, FBA fees, and product costs.
Net Profit = Sale Price − Referral Fee − FBA Fee − Product Cost − Shipping
EcommerceProfit Margin Calculator
Calculate gross and net profit margin — the percentage of revenue that remains after subtracting costs.
Profit Margin = ((Revenue − Cost) ÷ Revenue) × 100
Creator Calculators
YouTube RPM Calculator
Calculate your YouTube RPM (Revenue Per Mille) — the estimated revenue you earn per 1,000 video views.
RPM = (Revenue ÷ Views) × 1,000
CreatorYouTube Revenue Calculator
Estimate your YouTube channel revenue based on total views and your average RPM.
Revenue = (Views ÷ 1,000) × RPM
CreatorTikTok Earnings Calculator
Estimate potential TikTok creator earnings based on views, engagement, and monetization tier.
Estimated Earnings = Views × CPM Rate ÷ 1,000
Want to understand what this number means for your overall growth?
Run a free Growth Audit to review your ROAS, CAC, LTV, margin, and ad spend together.
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