Marketing
Conversion Rate Calculator
Calculate your conversion rate to understand what percentage of visitors complete a desired action.
Your Conversion Rate
Conversion Rate
2.40%
2.40% of visitors completed the goal.
(120 ÷ 5,000) × 100
Conversions
120
Total Visitors
5,000
Non-converting Visitors
4,880
Want to understand what this number means for your overall growth?
Run a free Growth Audit to review your ROAS, CAC, LTV, margin, and ad spend together.
Run Free Growth AuditFormula
Conversion Rate = (Conversions ÷ Visitors) × 100
ConversionsCompleted desired actions
VisitorsTotal visitors or sessions
Example Calculation
120 conversions from 5,000 visitors.
CVR = (120 ÷ 5,000) × 100 = 2.40%
Industry Benchmarks
Ecommerce1%–3%
SaaS free trial2%–5%
Lead generation5%–10%
Common Mistakes
- ✕Using sessions vs unique visitors inconsistently.
- ✕Mixing micro and macro conversions.
- ✕Not segmenting by traffic source.
Frequently Asked Questions
Ecommerce averages 2–3%; SaaS free-trial signup 3–7%; B2B lead gen 2–5%. Top performers exceed these ranges. Benchmark against your industry and traffic source.
Disclaimer: Results produced by this calculator are estimates for informational purposes only and do not constitute financial, business, or professional advice. Actual results will vary based on your specific business conditions, market factors, and other variables. Always consult qualified professionals before making business decisions.